What we build

An AI chatbot for your business website

Updated October 2026

An AI chatbot for your business website answers common questions from your own documents and hands the rest to a person. Visitors get an answer without waiting for you. You choose which documents it can use, and you choose which questions always go to you.

How it works

For example, a visitor could meet the chatbot like this.

What the chatbot and a person each do for a visitor
When this happensThe automation does thisA person does this
A visitor asks a questionLooks for the answer in your own documents and repliesYou choose the documents it may use
The documents do not hold the answerSays so and offers to pass the question to youYou answer the visitor
A visitor wants a booking or a quoteCollects the details and sends them to youYou follow up
Your information changesUses the updated documentYou replace the old document, and we adjust the build if needed
Example One question, answered
  1. Starts whenA visitor asks a questionTyped into the chat on your site.
  2. StepThe answer is found in your documentsYour service descriptions, your policies, your hours.
  3. StepA reply is givenOr the question is passed on, if the documents do not cover it.
  4. You getA handoff to you, when it countsA question the documents cannot answer reaches you with the visitor's details.

Answers from your own documents

The chatbot answers from documents you choose, such as your service descriptions, your policies, and your hours. A set of documents like this is sometimes called a knowledge base. If the answer is not in them, the chatbot says so and passes the question to you.

Say it is an AI

We build the chat to say plainly that visitors are talking to an AI. Rules about this vary by place. This is general information, not legal advice. Check what applies to your business with your own counsel.

Where a person stays in charge

You choose the documents, the topics it may answer, and the questions that always go to a person. A person takes anything about money, a legal matter or a complaint. For example, a question about a refund can go straight to you.

Where it falls short

Limits for this one:

  • A chatbot is only as good as the documents behind it. Old or missing documents give weak answers.
  • It can still get an answer wrong. We test it on your real questions before it goes live, and a person should check anything that matters.
  • It does not replace a conversation. A visitor with a hard or upset question should reach a person.
  • We do not guarantee more leads or fewer calls.

What we need from you

We need the documents the chatbot should use, the questions visitors ask most, a place for each handoff to land, and access to the page where the chat will sit.

This is one of the jobs on what we build. See how a project works and how we quote, or book a free call and tell us about the job.

Questions

Can AI answer customer questions on my website?

Yes. A chatbot can answer common questions from documents you choose, such as your services, policies, and hours. When the documents do not cover a question, it hands the visitor to a person. We test it on your real questions before it goes live.

Do I have to tell customers they are talking to an AI?

We build the chat to say plainly that it is an AI. Rules about this vary by place. This is general information, not legal advice. Check what applies to your business with your own counsel.

Where does the chatbot get its answers?

From your own documents, which you choose. If the answer is not in them, the chatbot says so and passes the question to you.

Start with the job that eats your afternoon

Tell us what repeats. We will tell you if an automation fits.